Test your product, get the data that wins trust and sales

Canine and feline cell testing, no animal testing, results in 2–3 weeks, across nine fixed panels.

  • 01Canine & feline primary cells
  • 02No animal testing
  • 03Results in 2–3 weeks
01

Which plan fits your project?

Pick a plan to get started.

Stop with generic claimsShow why you're better

GenericSupports joints
TestedReduces joint cell inflammation by 30%
GenericSkin & coat
TestedIncreases skin cell vitality by 75%
GenericSupports digestion
TestedIncreases intestinal barrier by 45%
Lab-Tested Efficacy™

Every measured claim is backed by species-specific cell testing — and carries the seal your shoppers can trust.

30% less joint-cell inflammation
See how it works
TESTING PROTOCOL

How the testing works

A four-step in-vitro protocol: from canine or feline primary cells to measurable efficacy data.

Four-step testing schematic

Our Claim Areas:

Every panel tests exactly one thing, and your claim only says what it measured. Run it alone, against your own reformulation, or against a named competitor. Comparator's optional.

Need a readout the panels don't cover, or mechanistic depth? Get in touch for a Quote!
Why test the finished product

Ingredient data can’t tell you what your formulation does

Published studies test ingredients one at a time. In a real recipe those ingredients act together, and their combined effect can cancel out, stay additive, or synergize. So ingredient-level literature can’t tell you what your actual formulation does — only testing the finished product can.

Predicted vs actual combined effect
Predicted Actual
AntagonismEffects cancel out
AdditiveEffects add up
SynergyEffects amplify

Who runs the tests

Pharmaceutical standard testing

We work alongside veterinary pharmaceutical clients and run their cell-based work on the same equipment and protocols we use for your panels.

The scientists
Davide Confalonieri, PhD
Davide Confalonieri, PhDFounder & CEO
Shrinidhi Thottangal Mohan, MSc, MSc
Shrinidhi Thottangal Mohan, MSc, MScHead of Laboratory Operations
Substantiation frameworks
EUClaims fall under Regulation (EC) 767/2009 on the marketing and use of feed.
UKClaims fall under retained Regulation 767/2009 as applied in Great Britain.
USClaims are read against AAFCO model regulations and FDA-CVM oversight.

Frequently Asked Questions

Find answers to common questions about our testing process, results, and how we can help your brand succeed.
How a panel runs
How long does testing take?
What if I don't know which claim to test?
Do I need to disclose my recipe or proprietary formulation?
Is this animal testing?
What if results show something I didn't expect?
Can I test multiple products?
Can a vet use our test results to justify recommending our product?
We want to approach vet clinics or a clinic group. Is this the right starting point?
Start here

Test your product, get the data

Pick your species, format, and panels, and we’ll come back with a quote.