Test your product. Get the data that wins trust and sales.
For Private Labels, Pet Supplements & Nutraceuticals, Pet Cosmetics & More
You want to prove your product is different? Lab4Paws runs lab-based tests on your ingredient or product and tells you exactly which health claims you can make and defend. No animal testing. No guesswork.
- Independent Claim Testing Lab
- Pharma-level science.
- Built for pet food.
Stop with generic claimsShow why you're better
Every measured claim is backed by species-specific cell testing — and carries the seal your shoppers can trust.
Our Customers Can:
Increase prices
Science-backed claims justify a premium. Retailers and distributors accept higher price points when efficacy is proven.
Stand apart and gain customers
A certified claim is a concrete differentiator that cuts through marketing noise and converts the skeptical buyer.
Enter & Expand in the veterinary channel
Vets ask for data before recommending a product. Lab4Paws gives you the readout they expect.
Our Claim Areas
Every panel tests exactly one thing, and your claim only says what it measured. Run it alone, against your own reformulation, or against a named competitor. Comparator's optional.
How it works
Send us your finished formulation or raw ingredient — no minimum quantity required.
We run species-specific canine and feline cell assays against the relevant claim panels.
You receive a full data report with substantiated, regulation-ready efficacy claims.
Show the proof right where customers decide
A lightweight widget you drop onto your product page. It carries your validated in-vitro claims from our lab straight to the shelf — with the detail behind each one a click away.
Live on your store in minutes
Same widget, wherever you sell.
What your customers see
The trust badge
A compact, tap-to-open badge sits on the product page. It names the lab, counts the validated claims, and links straight to the proof.
The full proof panel
Open the panel and every validated claim is laid out in detail — cell model, challenge, readout, and the measured response against an untreated control and a reference comparator.
You choose what shows
From your dashboard, toggle which validated claims appear on each product. Only claims from a completed study can be shown — a claim you did not test has no toggle, by design.
Pet Food Claim Landscape
Report 2026
Which claims do pet food brands actually make — and how often? We analysed almost 16,000 products across 280+ brands, broken down by species, product type, life stage, and more.
- ✓The most-used claims across nearly 16,000 products
- ✓Analysis across 280+ brands, by species and product type
- ✓Breakdown by life stage, format, and positioning
Built on Pharma Testing Standards.
Pharma-grade quality testing protocols
In-vitro lab testing only — no live animal testing, ever
The Scientists Behind the Claim
