Functional claim
- What it says
- How the product supports a normal body function — and why. Mechanism, not cure.
- Example
- Supports joint mobility by lowering inflammatory signalling in cartilage cells.
- What it needs
- Evidence that the mechanism holds for your actual formula. Species-specific canine and feline cell testing gives you that.
- Regulatory path
- Covered under feed and supplement rules (EU 767/2009 and equivalents). No pre-market clinical trial required.